News
AHHH PARIS
18-19/10/25
Paris, the city of love, culture and food
Wasn't it obvious for the first pop-up store ?
Inspired by Parisian flea markets and brothels, we wanted to reflect the Parisian atmosphere where the brand was born.
To celebrate this first pop-up store organized in collaboration with 4daculture, Graade is offering its second capsule collection, featuring an exclusive colorway of the Making Moves cap and a new series of limited-edition pins.
More content to be found on Instagram.
THE ART OF STAKING
04/08/25
One, two, three... seven caps?
To celebrate the release of the MAKING MOVES cap, we collaborated with Odilion on a series of photos featuring a quirky stack of caps.
More content to be found on Instagram.
WE ASKED PARISIANS TO WEAR OUR CAP
15/07/25
What better way to promote our cap than to go directly to Parisians and have them wear it ?
With the Graade team, we went to the famous Marais district, known for hosting most of the fashion events in Paris.
Contrary to popular belief, Parisians are very welcoming (almost all of them !)
MAKING MOVES CAP RELEASED
07/07/2025
To mark the release of its first collection, GRAADE is offering the MAKING MOVES capsule. The capsule consists of a cap and interchangeable pins, allowing for greater personalization.
Materials were researched to produce a 100% canvas cap, retaining its original shape, with a leather back closure, giving the product a more worked look. The cap also features a satin interior, designed to protect the scalp.
The MAKING MOVES capsule available now (while supplies last)
IT'S TIME TO UPGRAADE
21/06/2025
A grandfather, a young man, and a card game story.
To promote the MAKING MOVES cap capsule collection, we came up with a quirky story featuring two characters playing cards to win pins.
Through this contrasting scenario, the characters evoke wisdom and experience on the one hand, and recklessness on the other.
CONGRATULATIONS, YOUR CURIOSITY HAS LED YOU TO THE END OF THE PAGE.